“Welcome home,” the river greets me. As the fog clears. A moment to paws and reflect. Stuck in time… …And stuck in traffic. Celebration. The many shades of India.
“All passengers flying to Mumbai, India, please report to gate number 1.” Here are the three things my mother knows about Bombay: 1. Everyone is a thief. Every single Mumbaikar. Even the paavam daadi selling vegetables on the street corner is a thief – don’t you dare trust anyone. 2. Are you a woman? Then […]
At my first ever “proper” job, I asked my employer why our company, that had been in business for over fourteen years, did not have an active social media presence. The last Facebook post they had uploaded was a generic “Monday Motivation” quote typed across a creative that looked like it was designed in the […]
Managing a project can prove to be a complex and harrowing experience filled with unhappy clients, feuding colleagues, pissed-off bosses, and overworked minions – we mean, employees. Everyone’s got their own work flow and management style, which often calls for creative problem-solving and an efficient project management ninja. But in a start-up setting, a project […]
“I paid for 3,000 followers on Instagram, so why is it that I only get 60 likes at best?” This is a question we often receive from potential clients, worried that their marketing budget has been essentially flushed down the drain. While it’s true that social media marketing is complex and not the easiest tool […]
At the Butter Me Up HQ, we usually try to schedule our meetings at least a week in advance so that we’re well-prepared for and efficient during them. On one such occasion, we received an email a morning prior to our scheduled meeting time. It read, “We’re sorry for the last-minute notification, but we will […]